Slogan

Move With Purpose

Processes and rationale

The brand ‘MOTION’ is centred around fluidity, movement, and calmness, inspired by yoga’s benefits for blood circulation, balance, and relaxation. The flowy, wave-like ‘M’ represents motion, energy, and continuous movement, symbolising both the physical and mental benefits of yoga.

The rest of the word ‘OTION’ is in a modern, structured sans-serif font, creating a contrast that balances fluidity with stability—much like yoga, which blends strength with relaxation.

The soft blue background represents tranquility and serenity, key emotions associated with yoga and mindfulness. The minimalist approach keeps the logo clean and versatile for branding across different mediums (e.g., digital, print, packaging).

Softwares 

Adobe Photoshop 

Adobe Illustrator 

Figma